Which Ecommerce Business Model is Right for You?

In 2019, Americans spent approximately $586.92 billion on ecommerce, an increase of 14% over 2018. Not only are ecommerce businesses incredibly profitable because of the low overhead costs (depending on the ecommerce business model) and access to a vast customer base — the growth of the retail segment shows no sign of slowing. Though ecommerce…

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Web Personalization Trends 2020 - Our Top 5 Predictions

Personalization has been a point of focus for marketing for the longest time and for good reason. In 2017, 90 percent of leading marketers said personalization had a significant impact on profitability.  For many years, this web personalization was offered on a case-by-case basis. However, expectations have since swollen, the customer has taken the driver’s…

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