Posts by Maddy Osman

One of the fastest developing fields of ecommerce is print-on-demand. But what is print-on-demand? The print-on-demand eCommerce business model allows you to avoid producing a product until after someone has paid for the goods. It can be used to create all sorts of custom-branded products including hats, yoga mats, wall art, bags, t-shirts — and…

A successful dropshipping company relies almost entirely on top-notch market research, marketing campaigns, and its website. This is because — unlike the print on demand business model — you’re not even designing a new product. Instead, you’re helping an existing product get to the people who need it or want it. The way the dropshipping…

In 2019, Americans spent approximately $586.92 billion on ecommerce, an increase of 14% over 2018. Not only are ecommerce businesses incredibly profitable because of the low overhead costs (depending on the ecommerce business model) and access to a vast customer base — the growth of the retail segment shows no sign of slowing. Though ecommerce…

Personalization has been a point of focus for marketing for the longest time and for good reason. In 2017, 90 percent of leading marketers said personalization had a significant impact on profitability.  For many years, this web personalization was offered on a case-by-case basis. However, expectations have since swollen, the customer has taken the driver’s…